Marketing pretty critical to any business.  It doesn't matter how great your product or service is if no one knows it's there your not going to make a cent.

What Is Marketing?

We often hear about marketing and when we own a business we know it's something we are supposed to do, but what is marketing? There are so many definitions that describe marketing as small business owners understanding what it is can leave us confused. We hear about sales, advertising, public relations, and marketing. Is there a difference? There is a difference and when that difference is understood it's easier to understand what tasks should be handled by specific roles within the company and under the specific actions entitled marketing.

Good marketing is critical to the success of any business and understanding what it is will help your small business get started on the right foot.

Why Marketing is Worth the Expense

Many companies view marketing as an expense. The truth is when a business understands the importance and the role it plays in growing a business it's clear on why it should be considered an investment.

Marketing is crucial when it comes to gaining the attention of prospective consumers and clients, developing products or service demand and turning those prospective consumers into customers. Marketing has an effect on your sales, pricing, promotions and your advertising strategies. When understanding the importance of marketing you can use it to promote the ongoing transition of your services and products to the consumer; this can create success in your small business.

Understanding Market Research

Market research helps you to determine how your product or service will be accepted among different demographics. This information can help you in establishing which segment of consumers will have an interest in your product and services and ultimately end up purchasing from you. You can use market research to gain specific information such as determining the age group, gender, location, and income level of potential customers that you should target using your marketing message. Market research enables you to create a marketing plan for your small business that is not only effective but also cost efficient.

Why Marketing Research is Important to Your Business 

You've done your homework and you've invested time in marketing research, so why should you care about marketing research?

There is a difference, let me explain. Market research gives the information that you need regarding the market. Marketing research is delving into the behavior and buying habits of a specific segment that you have decided to target and ultimately it saves you money in by helping you avoid costly marketing mistakes. Learn why it's important and how you can use it to create effective marketing strategies for your small business.

What Is a Marketing Plan?

A marketing plan serves as a roadmap when it comes to your marketing initiatives. It details the success route that you will need to follow to get your small business noticed by potential customers. A detailed marketing plan will show you what to do and help you understand why you are doing it. It will also help you navigate away from the marketing and business mistakes that will cost you money, time and future growth potential. As a small business owner equipped with a marketing plan, you will feel more organized, have more confidence and a clear vision when it comes to your marketing goals. Put in simple terms a marketing plan increases your chance to achieve the business success that you desire.

Creating a Marketing Budget - How Much Should I Spend on Marketing?

Determining how much of your resources to marketing within your company can be one the biggest obstacles that businesses face. It can also be a key component that can make or break a business. There are guidelines that will help in allocating your resources, learn what I recommend when it comes to marketing budgets.

Learn from Others - How I Started Marketing My Small Business Series

Marketing a small business can prove to be challenging at times; especially in rough economic times. However, many companies are finding success by utilizing new techniques to market their small business. These strategies may include social media marketing, online marketing, traditional marketing and even direct mail. I've asked my readers to share their stories on how they started marketing their small business in hopes that it will inspire, motivate you and make you think of new ways to market that you had not considered previously. Learn how others started marketing their businesses and share your own story.

How to Persevere With Small Business Marketing Until It Pays Off

It often happens that a small business owner does not persevere with their marketing plan. This happens for various reasons and small business owners often give up too soon. Learn how to persevere with a set marketing plan and chosen marketing strategies, until it pays off in the end.



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